Augmented Reality Video Editing App

Project summary

We assisted in building a mobile video editor that turns ordinary clips into interactive, shareable experiences. With automatic object tracking, smart filters, and even real-time effects, the end-users can modify and publish videos directly even on the go.

Instant sharing is critical, as quick content posting (cross-platform specifically) can boost the reach by 30-50%.

Services:

Mobile software development

Overview

Project overview

Abto Software development team participated in the development of a unique smartphone application for media and video production company from Israel. Our customer created a prime mobile video social network with the built-in interactive video editor that enables users to modify and share videos with their friends online.

Our project aimed at creating a comprehensive yet user-friendly tool to share moments. What separates this app from many others is its ability to offer more. Its most noticeable trait is automatic object tracking. The options like adding customized features on top of the video images, animations, graphic effects (noise, blur) and text bubbles make it even more distinctive.

Key features

Key benefits of the application

Overall, the project was a total success and exceeded customer expectations, proving numerous benefits:

refined object tracking technology applied to selected video items
highly intuitive and easy-to-use navigation
possibility to connect and share video content with the world
capability to add images not initially included in the download

Main challenges

Project Challenges and Solution

The team faced some challenges in the process of creating the real-time video editing app. The trickiest task was to develop additional features and vision that fits the purpose of perfect user interaction. Drawing custom fonts on top of the video, colorizing text bubble, rotating text edit field also presented an elaborate task for the developers. The second part of the project was an improvement of existing image/video processing algorithms, as to track an object and allow for real-time video editing. Our specialists upon consideration have decided to use Split and Merge image segmentation algorithm in OpenCV. This way they were able to reject the background and track the object they needed. Let’s take a closer look:

Business outcome

Video Editing Application

Our users can implement their creative ideas by making fascinating videos. They have a chance to share those video clips across multiple social media sites, platforms and channels (Vine, Twitter, Tumblr, Instagram, Facebook, Whatsapp, Line etc.) in a matter of moments. The app we worked on provides exceptional user experience and opens new video editing possibilities for the smartphone. It’s a highly effective tool which allows users to create the video the way they want at the touch of a button. The world of social media is a busy one struggling to get consumers what actually want. The real beauty of social media lies in widespread impact.

It’s an improved way to create and record exclusive videos, transform them by adding special effects and share with other videographers.