This project’s challenge was to develop a truly scalable and powerful resource with the capacity to handle extensive diamonds’ database and multiple website visitors.

Abto Software successfully developed a scalable independent diamond and jewelry community resource. This website is initially designed to assist consumers to make a weighted decision prior to buying a diamond. Currently, prices of over 350,000 diamonds can be compared online. The website boasts 50,000 registered users and over 350,000 unique visitors per month.

The website diamonds database is truly user-friendly and easy-to-use. It consists of publicly available diamond pricing information and advertised specials. The only thing that a customer needs to do is to specify the criteria, print a price table and choose the dealer or jeweler who offers the best conditions.

In case the dealer is located far away, a customer can use his/her search results with a local jeweler as a price negotiation tool. The search function was developed in order to help consumers compare prices from competing vendors.

A blog was also embedded into the website structure. It allows shoppers to discuss a range of topics like buying diamonds online or shopping experiences at Tiffany, Cartier, and local jewelers, etc.

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